A Critical Evaluation of the Legal Treatment of Private Use under Chinese Digital Copyright Law
Chapter IV Alternative Business Models of Digital Content Provision and Their Social Conditions
Arguably, TPMs are not the sole option for digital content providers to distribute their copyrighted information on the Internet. Technological development has provided many possibilities. In this chapter, I intend to compare the “TPMs & contract” model with the other three alternatives of digital content provision – the “levy system” model, the “device-centric” model, and the “cloud” model. I will illustrate their pros and cons concerning private use, and the social conditions each requires to be met in order for it to be effective. In the last section, I will examine the potential problems in the Chinese practice in seeking to reach these social conditions. 4.1 Four Alternative Business Models Currently, there are at least four alternative business models of digital content provision – the “TPMs & contract” model, the “levy system” model, the “device-centric” model, and the “cloud” model. Admittedly this is not an exclusive list. There are also other business models, such as Creative Commons’ CC license, and advertisement-based open-source businesses. Moreover, with the development of technological and economic conditions, new business models will undoubtedly come into being in the future. Without TPMs With TPMs Fig. 4.1: Business Models of Digital Content Providing Levy System Device-centric TPMs & Contract Cloud 208 Taking Private Use Seriously In order to make the issues more understandable, in this section, I try to provide a general description and some examples for each business model. In light of the fact that the “TPMs & contract” model has been discussed quite sufficiently in the previous chapters, my focus will here...
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