Edited By Indra Spiecker gen. Döhmann and Astrid Wallrabenstein
Verhaltenssteuerung durch Aufklärung, Anreize und „Nudging“: Prävention im Gesundheitswesen aus verhaltensökonomischer Perspektive
Economic theory can provide useful insights for the analysis of preventative medicine from both the traditional neoclassical economics as well as the modern behavioural economics approach. From this perspective, it is the concept of choice architecture and the analysis of the nudging tool, which are particularly insightful.
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