Edited By Erla Hallsteinsdóttir, Klaus Geyer, Katja Gorbahn and Jörg Kilian
Images und Stereotype im Tourismusmarketing
In this paper, I will first present the current state of research regarding the use of images and stereotypes in tourism marketing. For this reason, the stages and types of decisions to travel will be shown as well as the efforts of the tour operators to impinge upon these decisions. Moreover, this paper will display examples taken from research on stereotypes in marketing. Last but not least, the question on how stereotypes are actually applied in marketing will be answered by a short image analysis. To see whether these pictorial stereotypes can also be found in texts, a text analysis will be conducted.
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