Edited By Sambor Grucza and Justyna Alnajjar
Intercultural Communication Competence as a Success Factor for a Manager Operating in a Multinational Environment
(University of Warsaw)
The globalised 21st century world has made it important that managers pay attention to communication in the intercultural context as it has a considerable impact on the negotiation and decision-making processes. Companies are constantly opening subsidiaries and forming alliances in different parts of the world. Effective communication therefore requires that managers acquire a new type of communication competence, i.e. intercultural communication competence which is “the ability to communicate effectively and appropriately in intercultural situations based on one’s intercultural knowledge, skills, and attitudes” (D.K. Deardorff 2006: 247). Globalisation has undoubtedly enabled managers to travel abroad and seek advantages in foreign markets as well as to take part in intercultural communication, but has also caused an increase of competitiveness in the global market. Because there is a correlation between corporate culture and the way competitiveness will be dealt with by fighting cultural barriers (see P.R. Harris/R.T. Moran 2000), managers’ adaptation to new culturally different contexts and their awareness of effective intercultural communication strategies (to cope with those barriers) are crucial for the company’s international success.
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