Journalistic Culture in Poland, Russia and Sweden
It is an unusually tightly focused volume that sheds much light on the values, roles and working conditions of these journalists in a revealing comparative perspective. It is a model of well-conceptualized and carefully conducted comparative cross-national journalism research.
David H. Weaver, Bloomington, Indiana University, USA
New tools forh old practices? The journalistic profession in the context of interactive participation
9. New tools for old practices? The journalistic profession in the context of interactive participation1
9.1 Social media landscapes overview
Digitalization and the emergence of the internet have become the crucial factors challenging the media sector in recent decades. The journalistic profession has become rapidly affected by technological developments, which have led to media convergence in the media environment. It has caused increasing interactivity and opportunities for the individualization of media content. It has also influenced the audience’s demands and behavior and consequently challenged the traditional routine of journalists’ work, professional practices and even undermined the traditional role of journalists in society.
The first wave of technological changes was the introduction of so called “new media” at the end of the 1990s. Since the middle of the first decade in the 21st century, traditional or “old” and “new” or online media have faced a competitor, social media. “Encyclopedia of Social Media and Politics” describes social media as new forms of media that involve interactive participation (Harvey, 2014:1). An overview of the internet penetration and social media sector in Poland, Russia and Sweden makes it possible to discuss the specifics of Internet use, and some similarities and differences in the popularity of various social media platforms. The penetration of the internet at the end of 2012 was the highest in Sweden and the lowest in Russia, while Poland maintained its position in the middle (see Table 9.1). ← 233 | 234 →
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