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Journalism in Change

Journalistic Culture in Poland, Russia and Sweden

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Edited By Gunnar Nygren and Bogusława Dobek-Ostrowska

Media developments change journalism all over the world. But are the changes the same in different media systems? How is professionalization influenced by the constant growth of a network society and social media? How are commercialization and political influences in the media relating to each other? These are some of the issues discussed in this study. It is based on the research project Journalism in Change – professional journalistic cultures in Poland, Russia and Sweden. From 2011 to 2014 researchers from Sweden, Poland and Russia at Södertörn University in Stockholm have been cooperating closely in order to survey a sample of 1500 journalists and 60 in depth interviews with journalists. The results are presented in a comparative design covering different areas.
It is an unusually tightly focused volume that sheds much light on the values, roles and working conditions of these journalists in a revealing comparative perspective. It is a model of well-conceptualized and carefully conducted comparative cross-national journalism research.
David H. Weaver, Bloomington, Indiana University, USA
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New tools forh old practices? The journalistic profession in the context of interactive participation

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9. New tools for old practices? The journalistic profession in the context of interactive participation1

Elena Johansson

9.1 Social media landscapes overview

Digitalization and the emergence of the internet have become the crucial factors challenging the media sector in recent decades. The journalistic profession has become rapidly affected by technological developments, which have led to media convergence in the media environment. It has caused increasing interactivity and opportunities for the individualization of media content. It has also influenced the audience’s demands and behavior and consequently challenged the traditional routine of journalists’ work, professional practices and even undermined the traditional role of journalists in society.

The first wave of technological changes was the introduction of so called “new media” at the end of the 1990s. Since the middle of the first decade in the 21st century, traditional or “old” and “new” or online media have faced a competitor, social media. “Encyclopedia of Social Media and Politics” describes social media as new forms of media that involve interactive participation (Harvey, 2014:1). An overview of the internet penetration and social media sector in Poland, Russia and Sweden makes it possible to discuss the specifics of Internet use, and some similarities and differences in the popularity of various social media platforms. The penetration of the internet at the end of 2012 was the highest in Sweden and the lowest in Russia, while Poland maintained its position in the middle (see Table 9.1). ← 233 | 234 →

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