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Crossmedia Innovations

Texts, Markets, Institutions

by Indrek Ibrus (Volume editor) Carlos A. Scolari (Volume editor)
Others 319 Pages

Summary

Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.

Details

Pages
319
ISBN (PDF)
9783653025750
ISBN (Softcover)
9783631622285
Language
English
Publication date
2012 (December)
Published
Frankfurt am Main, Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2012. 319 pp., 7 ill., 8 tables, 11 graphs

Biographical notes

Indrek Ibrus (Volume editor) Carlos A. Scolari (Volume editor)

Indrek Ibrus is a Research Fellow at the Estonian Institute of Humanities of Tallinn University. He researches and teaches media innovation and crossmedia production. Carlos A. Scolari is Associate Professor at Universitat Pompeu Fabra at Barcelona (Spain). He researches and teaches the evolution of digital interfaces, interactive communication and transmedia storytelling.

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Title: Crossmedia Innovations