This book reflects the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities. It also records the diversity of methodological approaches, ontological perspectives and topics characterising a number of studies conducted by Asian and Western scholars on cultural and linguistic strategies and preferences identifiable in Asian or Asian-Western business interactions. The volume is structured in two parts, including chapters that address linguistic and textual issues (Part I) and cultural and pragmatic issues (Part II) of Asian business discourse(s). Even though the different domains identified – linguistic, textual, pragmatic and cultural – have been combined to provide useful organising labels, they remain strictly interrelated as their occurrence and variation have significant implications on one another.
- ISBN (Softcover)
- Wirtschaftssprache Auslandsmarkt Interkulturelles Management Englisch Business Interaction Cultural issue Hedging Linguistic Power Pragmatic issue Asiatisch-Pazifischer Raum English /global language Kulturkontakt
- Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2005. 350 pp.