Asian Business Discourse(s)

by Francesca Bargiela-Chiappini (Volume editor) Maurizio Gotti (Volume editor)
©2005 Edited Collection 356 Pages
Series: Linguistic Insights, Volume 29


This book reflects the vigorous interest in studies of business discourse(s) and culture(s) emerging from various Asian communities. It also records the diversity of methodological approaches, ontological perspectives and topics characterising a number of studies conducted by Asian and Western scholars on cultural and linguistic strategies and preferences identifiable in Asian or Asian-Western business interactions. The volume is structured in two parts, including chapters that address linguistic and textual issues (Part I) and cultural and pragmatic issues (Part II) of Asian business discourse(s). Even though the different domains identified – linguistic, textual, pragmatic and cultural – have been combined to provide useful organising labels, they remain strictly interrelated as their occurrence and variation have significant implications on one another.


ISBN (Softcover)
Wirtschaftssprache Auslandsmarkt Interkulturelles Management Englisch Business Interaction Cultural issue Hedging Linguistic Power Pragmatic issue Asiatisch-Pazifischer Raum English /global language Kulturkontakt
Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2005. 350 pp.

Biographical notes

Francesca Bargiela-Chiappini (Volume editor) Maurizio Gotti (Volume editor)

The Editors: Francesca Bargiela-Chiappini, Senior Research Fellow at Nottingham Trent University, has been working on business discourse since 1990. Her research has covered, among others, intercultural pragmatics, management discourse and organisational communication in joint ventures. Her publications include Managing Language: the Discourse of Corporate Meetings, The Languages of Business: An International Perspective (both with Sandra Harris) and Writing Business: Genres, Media and Discourses (with Catherine Nickerson). Maurizio Gotti is Professor of English Linguistics at the University of Bergamo. He is currently President of the Italian Association of University Language Centres and Director of CERLIS, the research centre on specialized languages based at the University of Bergamo. His main research areas are the features and origins of specialized discourse (I linguaggi specialistici, Robert Boyle and the Language of Science, Specialized Discourse: Linguistic Features and Changing Conventions).


Title: Asian Business Discourse(s)