When Stereotypes Collide

Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns

by Ann Gordon (Author) Jerry L. Miller (Author)
©2005 Textbook 150 Pages


Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.


ISBN (Softcover)
USA Kongress Parteimitglied Wahlverhalten African American Advertisement Gender Campaign Politische Entscheidung Ethnicity
New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2005. XII, 150 pp., 18 fig., 20 tables

Biographical notes

Ann Gordon (Author) Jerry L. Miller (Author)

The Authors: Ann Gordon is Assistant Professor of Political Science at Ohio University. She received her Ph.D. in political science from the University of Southern California. In addition to numerous publications in the area of political communication, she is co-editor of Anticipating Madam President, author of Playing Politics: An Active Learning Approach to American National Government, the recipient of the Goldsmith Research Award at Harvard University, and was honored by the Carrie Chapman Catt Center for Women and Politics at Iowa State University. Jerry L. Miller is Associate Professor of Communication Studies at Ohio University. In addition to numerous publications in the areas of political communication and argumentation, he has been honored for teaching by the Speech Communication Association of Ohio, the Ohio Forensics Association, and the Carrie Chapman Catt Center for Women and Politics at Iowa State University.


Title: When Stereotypes Collide