When Stereotypes Collide
Race/Ethnicity, Gender, and Videostyle in Congressional Campaigns
©2005 Textbook 150 Pages
Series: Frontiers in Political Communication, Volume 4
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
- ISBN (Softcover)
- USA Kongress Parteimitglied Wahlverhalten African American Advertisement Gender Campaign Politische Entscheidung Ethnicity
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2005. XII, 150 pp., 18 fig., 20 tables