Intercultural and International Business Communication
Theory, Research, and Teaching
©2008 Edited Collection 352 Pages
Series: Linguistic Insights, Volume 38
This volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three – discourse, culture and context – play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
- ISBN (Softcover)
- Englisch Kulturkontakt Interkulturelles Management Internationale Kommunikation Aufsatzsammlung Language difference Intercultural communication Communication process Business discourse International communication Internatinal communication Wirtschaftssprache
- Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2006, 2008. 352 pp.