Intercultural Business Communication and Simulation and Gaming Methodology
©2009
Edited Collection
402 Pages
Series:
Linguistic Insights, Volume 83
Summary
This book received the Enrique Alcaraz research award in 2010.
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.
Details
- Pages
- 402
- Publication Year
- 2009
- ISBN (Softcover)
- 9783039116881
- Language
- English
- Keywords
- Discourse Analysis Intercultural Education Pragmatics
- Published
- Bern, Berlin, Bruxelles, Frankfurt am Main, New York, Oxford, Wien, 2009. 402 pp., 5 ill., num. tables and graphs
- Product Safety
- Peter Lang Group AG