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Beyond the Cold War

Presidential Rhetoric in Central and Eastern Europe

by Rebecca Townsend (Volume editor)
©2023 Textbook XX, 326 Pages

Summary

Most books about presidential rhetoric focus on the United States. Few American communication scholars concentrate on Central and Eastern Europe. Media pundits and scholars alike framed this region as a place used for the United States’ or Russia’s Cold War ends—even after the Cold War ended. Beyond the Cold War: Presidential Rhetoric in Central and Eastern Europe brings scholars from Central and Eastern Europe and the United States together to study presidential rhetoric to make a compelling case for treating the leaders of the region with their own agency, rather than as agents of others.
As postcolonial agents, leaders in the region have taken contrasting positions, avoiding the influence of post-Soviet politics and the pull toward westernization. Chapters offer insight into the connections and influence of presidential rhetoric in Central and Eastern Europe to contextualize and better understand how the rhetoric has either helped or hindered the development of democratic principles in the region many decades past the period of the "transition." This book contributes to the understanding of international rhetoric by studying leaders and exchanges in which they meet—in state visits or as candidates debating. This book will be an invaluable resource for students of rhetoric and scholars interested in the communication of presidents in Central and Eastern Europe.

"Beyond the Cold War lives up to its title. This collection of smart, insightful, and liberatory studies of Eastern Europe in the rhetorical imaginary of assorted presidents dispenses with outdated frameworks and, instead, takes these nations on their own terms. As these nations assert an ever more important role in international affairs, this book will become indispensable to those who want to understand their history and discourse."
— John M. Murphy, Professor, Dept. of Communication,
University of Illinois Urbana-Champaign

Table Of Contents

  • Cover
  • Title
  • Copyright
  • About the author
  • About the book
  • This eBook can be cited
  • Contents
  • List of Figures
  • List of Tables
  • Acknowledgments
  • Introduction: Centering Conversations on Presidential Rhetoric in Central and Eastern Europe
  • Part I Presidential Rhetoric of Central and Eastern Europe
  • Reinventing the Polish Presidency: Lech Wałęsa and the Political Imaginary of Post-1989 Poland
  • Sources of National Pride: Ceremonial Rhetoric of Polish Presidents
  • Political Prudence in Times of Protest: The Rhetoric of Bulgaria’s President Rumen Radev
  • President Zuzana Čaputová and Her Discourse Surrounding Contemporary Security Threats
  • Locating Lithuania in President Dalia Grybauskaitė’s Annual State of the Nation Addresses 2010–2014
  • Ceaus,escu’s Cult of Personality and the Visual Rhetoric of the Presidential Portrait
  • From Archetypes to Prototypes, from Prototypes to Strategic Public Identity: Constructing the Persona of a Proper Political Leader
  • Part II Central and Eastern Europe: Presidential Exchanges
  • Closing Statements as Rhetorical Subgenre in Pre-election Debates in Poland and the United States
  • Affordances and Constraints of Election Debate Formats
  • Constructive Cooperation between “Men of Good Will”: Richard Nixon’s 1969 Romanian Rhetoric and Press Reaction at Home and Abroad
  • Trump Addressing Warsaw and the Wider “West”
  • “Serving as an Example”: Democracy as a Key Symbol in Obama’s Presidential Speeches in Poland
  • The Post-Cold War American Presidency and the Rhetorical Life of Václav Havel
  • Epilogue: A Reflection Forward on President Zelenskyy and Ukraine
  • Notes on Contributors
  • Index

Tables

Table 8.1:Differentiating and uniting between rival politicians

Table 8.2:Emotional categorization for Polish and American closing statements

Acknowledgments

“Beginnings are always messy,” John Galsworthy famously wrote, and having made so many beginnings, I am humbled at all the debts of gratitude that I owe to those who helped me at each start. I am grateful to professional colleagues, friends, family, and people I have never met—nor will ever meet—whose ideas coalesced here. I thank the authors who shared their insights and ideas and worked so hard to create this volume. They have brought with them their experiences and insights, writing at a time of great peril, and have varying constraints that make the gift of their scholarship one I can never repay.

When John Chetro-Szivos offered me a chance to teach graduate courses in Poland to international students studying at Clark University/Społeczna Akademia Nauk, he suggested it could offer new research opportunities. I thank him for that chance and inspiration. In preparation, I consulted Colleen Creighton, my friend since high school, who lived in Poland for years. I talked with my co-worker Barbara Szabłowska, who introduced me to her family members, Mariusz Szabłowski and Urszula Szabłowska. They welcomed me and my family each time we came to Poland, holding true to the phrase, “Gość w domu Bóg w domu.” While there, I met wonderful colleagues and students—too many to name all here. Deliberation scholar Anna Przybylska’s attention to improving how democracy is practiced made her a kindred spirit, and she is a collaborator who I value deeply. I thank her, and Joanna Michalek, for continued collaboration and friendship. I appreciate Maria Burhela, Nadia Dziedzic, and Olena Śledź for sharing their ideas on Ukraine, and Maria for help with translations. I am thankful to Zibi Pyszka, Anna Chruściel, Pavlo Orlianskyi, Nrupa Parikh, Manit Parikh, Shatha Alomar, Oleg Pavliv, Sergii Odnodvorets, Vadym Rakytianskyi, Aneta Kluch, Adediran Adelekan, Ania Kukielińska, Valentyna Kalich, more, for all I have learned from you.

My initial work on Polish perspectives on Brexit, found a fortunate editor in Wenshan Jia, who took a chance on me. I am grateful for his faith in this work; it inspired me to continue. Later, sitting on a train in Warsaw, in 2017, writing in my field notes about how President Trump would be coming to Poland, I asked Guy McHendry, who was editing a special issue of Journal of Contemporary Rhetoric, if he would be interested in a study of Trump’s upcoming Warsaw speech. His instant enthusiasm about the idea helped me to start work immediately on that very trip. During that writing process, I asked John Murphy about the scholarship on U.S. presidents abroad. He encouraged my writing and suggested a book. Thank you to Jennifer Mercieca for reading the proposal. I deeply appreciate Mary Stuckey and Mitchell McKinney for believing in its promise. At Peter Lang, Niall Kennedy, Elizabeth Howard, and Joshua Charles deserve special notice for their support.

I am grateful to professional mentors, colleagues, and friends in thinking about rhetoric, culture, and communication: Bob Ivie, John Lucaites, Mike Hogan, Donal Carbaugh, Vernon Cronen, Carole Blair, Bob Craig, Leda Cooks, Ken Brown, Vernon Cronen, F. Jane Blankenship, Hermann Stelzner, Vincent Bevilacqua, Michelle Scollo, Trudy Milburn, David Boromisza-Habashi, Iris Chelaru, Lynn Comella, Lisa Rudnick, Alissa Sklar, Eric Morgan, Esteban del Río, Jennifer B. Pierce, Sunny Lie Owens, Liliya Karimova, Thomas Vaughn, Stephanie Houston Grey, Randy Osborn, and Irwin Mallin.

I thank Justyna Bienek for teaching me Polish, and for being an enthusiastic connection to the Association for Slavic, East European, and Eurasian Studies, to and to Marysia Galbraith and to Siobhan Doucette for sharing ideas there and beyond.

My former dean David Goldenberg, and subsequent dean, Fran Altvater, ensured a safe and collegial place to work. Laurie Fasciano was an amazing colleague guiding me through all my work, helping me to understand new ways to get good things done. The J. Holden Camp Faculty Fellowship supported fieldwork on public memory in Poland, on the European Solidarity Center. The insights I gained from that work informed this project.

Department chairs who nurture collegiality are gems. I am fortunate to have had several such chairs. Robert Kagan, Dan Williamson, and Michael Robinson have supported me in various roles and schools. Thank you to Maleka Donaldson and Margaret Tarampi for starting the writing group, and to Mari Firkatian and Olga Sharp for help in bringing greater local focus to Central and Eastern Europe to Hartford. And I am incredibly lucky to call the incomparable Lynne Kelly—who has been both department chair and mentor—my friend.

Professional associations occasionally engender lasting friendships. I thank Christy Knopf for sharing advice. Benjamin Bates was a patient editor at the Southern Communication Journal for an issue that influenced this volume. Noemi Marin was a strong encouragement and inspiration for this work. I value her precision of thought, creativity, spirit of independence, and kind ear when I needed one.

I am grateful that my father’s parents, Aromanians from Albania and Greece, came to the United States. It was here that my father’s determination to get an education thrived. Surpassing the grammar-school education of his parents, Dr. John W. Custer helped impart both the importance of education and perseverance to me. My mother, Marie E. Custer, inspired me to be a teacher and use all there is to use, reaching people where they are. I am also grateful for my sisters Anastasia and Kerry, and their families.

Traveling to Poland with Tom, Tommy, and Charlie year after year made the experience more meaningful. Traveling through life with them is even better. “Love has no age, no limit; and no death” (yes, Galsworthy again); tak bardzo cię kocham.

***

I dedicate this book to the People of Ukraine fighting to retain their democratic rights and national sovereignty, and to all those who suffer under oppressive actions by antidemocratic regimes.

Introduction: Centering Conversations on Presidential Rhetoric in Central and Eastern Europe

Rebecca M. Townsend

Sirens blared. Ukrainian President Volodymyr Zelenskyy stood in St. Michael’s Golden-Domed Cathedral in Kyiv, welcoming U.S. President Joseph Biden, after his unannounced 10-hour train ride from Poland to bring symbolic importance to the city, still standing.1 This was President’s Day in the United States, which highlighted the relationship between the two nations. It was the first time a sitting U.S. president visited a nation abroad at war, with no U.S. air cover. The visit, days before the one-year anniversary of Russia’s war in Ukraine, involved Biden and Zelenskyy walking to the Wall of Remembrance to honor those who died in the war. They had “fruitful” discussions about long-range weapons.2 Biden then visited with President Andrzej Duda of Poland, the first time a U.S. president visited Poland twice within one year.

Nobel Laureate poet Wisława Szymborska has written that “Every beginning is only a sequel,” and that the book of history “is always open half through.”3 When politicians and scholars in the United States were confronted with Russia’s second invasion of Ukraine following their 2014 annexation of Crimea, one reaction was to refer to the Cold War. Cole argues that this frame resonates (with Americans) because it taps into “enduring features of the American political culture at a time when the United States enjoys its status as victor in the Cold War.”4 It rests on American exceptionalism, a paradigm that U.S. President Bill Clinton distinctly modified.5 Yet here we are again. The frame itself, and the focus on U.S. presidents’ rhetoric, portray the nations that run from the Baltic to the Mediterranean, east of Germany and West of Russia, merely as blank slates, peoples who are acted upon and places whose borders are moved—“God’s playground” indeed.6 Fearful of war, and assuming the United States was stoking unfounded fears in early reports about Russia’s war footing, even ice cream companies called for peace (meaning, the United States should stop its warnings, not that Russia should return Crimea or not invade a sovereign, democratically led nation again).7 The frame is persistent. It captured intellectuals’ imaginations for decades; it even became the frame for naming tour books—but while this latter practice is stopping,8 the former is just beginning to crack. Even those who sought to rebel against it often did so with sympathy for an imperialist nation, unquestioningly accepting a dictator’s perspective on others’ identity. How can scholars remove the burden on our view of rhetoric in and of Central and Eastern Europe (CEE)?9 Though the subject matter in the present volume may be new to some readers, if viewed from a global perspective, it acts more like a sequel.

Presidential Scholarship beyond the Cold War

As the world moves beyond the Cold War, thirty years later in world affairs and more recently in framing, we confront the practices that remain sporadically represented in scholarship. Anniversaries of 1989 occasion studies about the earlier part of the transition away from Soviet control. Noemi Marin and Cezar Ornatowski were at the forefront, in Marin’s work on Romanian presidential discourse,10 and Ornatowski’s on Polish presidential studies.11 In Advances in the History of Rhetoric they collected “translations of historically significant transformational speeches from Bulgaria, Cuba, Mexico, Poland, and Romania” and edited a series of articles devoted to transformational speeches in presidential rhetoric.12 They subsequently collaborated on a special issue of the same journal, focused on “Rhetorics of ‘1989’ and After: Rhetorical Archaeologies of Political Transition.” The year functioned as “a potent symbol and creative rhetorical space to be exploited in strategic, geopolitical contexts.”13 They cite the 2014 Warsaw celebration the anniversary of 1989 with the example of rhetoric from Polish President Bronisław Komorowski, and visitors, U.S. President Barack Obama and Ukrainian president-elect Petro Poroshenko, at a time of Russian invasion of Crimea. Ornatowski and Marin affirmed the importance of this strategic commemoration by the example of the leaders’ rhetoric of solidarity, in solidarity together with their physical co-presence in Poland, the home of the trade union Solidarność. Marin notes in After the Fall that “during the years of communist regimes in Eastern and Central Europe, most of these societies lost their language. Histories, counter histories, narratives of nationalism and reiterations of nostalgic reconstructions of national identity, all collapsed in 1989.”14 Well past 1989, there exists a broad opportunity to understand presidential rhetoric in the countries comprising that region. With a lack of access to archival documents, translations often necessary, and significant changes in presidential discourse in CEE create a major gap in the study of presidential rhetoric on and of this region and on the international exchanges that did occur. International conferences bringing outside scholars to the region for research exchange had been rare as well.

Studies of presidencies decades since the transition remain an area for deeper understanding. Maria Załęska, in Rhetoric and Politics: Central/Eastern European Perspectives, presents an achievement in this realm. Scholars from the region present analyses of the relationships between rhetoric “and/in/of” politics using a variety of texts, from Polish media discourse to the Polish Women’s Party rhetoric, to debates, to the “great powers” and more.15 Anna Bendrat shares an excellent example of the connection between American exceptionalism and Polish Messianism is in her study of Poland’s military mission as part of the “Coalition of the Willing.”16

In subsequent studies of transnational occasions, in the United States, a primary focus of studies of presidents abroad has been the U.S. president.17 In Reading the Presidency: Advances in Presidential Rhetoric, Stephen J. Heidt and Mary E. Stuckey outline different approaches to the study of the presidency, including “presidential discourse in international contexts.” Heidt adds that:

Some studies articulate the significance of presidential rhetoric abroad …. Others compare the rhetoric of foreign presidents to that of the U.S. president. A final approach applies current methodologies to foreign leaders to better theorize the ways those leaders constitute publics, politics, and personas. As a nascent, but growing genre of presidential rhetoric, transnational studies infer an essential equivalence between and across democratic countries, their leadership, and the necessity, if not efficacy, of speech.18

Belinda Stillion Southard, in a study of Chile’s Michelle Bachelet in that volume, warns transnational scholars of rhetoric to “resist viewing discourses through nationalist lenses.”19 She adds that authors of such works face a burden of context for readers unfamiliar with the nation whose presidency is studied.20

A productive pathway toward understanding this context, is scholarship on U.S. presidential rhetoric abroad and the connection to place or “spatial setting.”21 U.S. President John F. Kennedy’s Berlin speech has been hailed as a successful moment in U.S. presidential rhetoric abroad, in part due to its scenic arguments.22 Reagan’s Pointe du Hoc speech was “a deictic epideictic address, or a speech in which the rhetor uses the physical place, the immediate scene/setting, and the assembled audience as physical evidence to commemorate the past and chart a clear course for present and future action.”23 This “deictic epideictic rhetoric” relies “on the physical place, the immediate scene/setting, and the assembled audience as evidence”; Prasch skillfully shows how it can also advance the argument.24 President Obama’s “reconciliatory discourse” in Cairo brought attention to “the meeting-point” of a pluralistic world.25 An example of the promise pluralism holds, his rhetoric contrasted sharply with his successor’s speech in Warsaw.26 The comparison across countries is where this volume expands scholarship.27

An opportunity for sustained attention to the CEE region’s rhetoric remains, however, and this volume advances that focus with rhetorical and language and social interaction methodologies, one that avoids “universalization as method, as rhetorical practice, and as ontology.”28 This volume is a concentrated effort of international collaboration in understanding presidential rhetoric in and of an area too often seen by outsiders as merely a backdrop29 a scene for others’ actions rather than imbued with agent status of its own right. Elements of this work will cover presidential rhetoric and particular places. Rhetors can widen the “circumference of scene” in legislative discourse;30 presidents do this, too. How this happens may be more nuanced than critics argue. Wierzejska recognizes the relationship CEE countries have with Russia, but their voices are “discursively incapacitated by the West and relegated to the ‘poor’ position in relation to the dominant systems of knowledge and representation.”31

Details

Pages
XX, 326
Year
2023
ISBN (PDF)
9781433195211
ISBN (ePUB)
9781433195228
ISBN (Hardcover)
9781433195204
ISBN (Softcover)
9781433195235
DOI
10.3726/b21183
Language
English
Publication date
2024 (April)
Keywords
Rhetoric Central Europe Eastern Europe presidential rhetoric communication Cold War transnational rhetoric postcolonial United States Beyond the Cold War Presidential Rhetoric in Central and Eastern Europe Rebecca M. Townsend
Published
New York, Berlin, Bruxelles, Chennai, Lausanne, Oxford, 2023. XX, 326 pp., 13 b/w ill., 2 b/w tables.

Biographical notes

Rebecca Townsend (Volume editor)

Rebecca M. Townsend (Ph.D., University of Massachusetts, M.A., Indiana University) is an associate professor of communication at the University of Hartford and a scholar of rhetoric and ethnography.

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