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Title: Italy in Translation

Italy in Translation

Institutional Tourism Discourse through the Lens of the DIETALY Project

by Maria Elisa Fina (Volume editor) Giuseppe De Bonis (Volume editor) Linda Rossato (Volume editor)
©2026 Edited Collection VIII, 198 Pages
Linguistics
Series: Discurso, turismo y traducción / Discourse, Tourism and Translation , Volume 1

Summary

Italy in Translation: Institutional Tourism Discourse through the Lens of the DIETALY Project explores how Italy has been linguistically, culturally, and visually constructed for foreign audiences through institutional tourism discourse. Drawing on the results of the PRIN DIETALY research project, the volume examines English-language tourism materials produced between 1919 and 1959 by the Italian National Tourist Board (ENIT) and other national and local institutions. Through a series of national and regional case studies, it highlights the role of institutional discourse in mediating cultural values and in constructing images of Italy and its regions in relation to broader historical, political, and socio-economic transformations.

Table Of Contents

  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • List of Figures and Tables
  • Introduction (Giuseppe De Bonis, Maria Elisa Fina and Linda Rossato)
  • Part I: Translating and Mediating Destination Italy
  • Translating Destination Italy: Tourism Discourse, Mediation and the Relevance of a Diachronic Perspective from DIETALY to the Present (Mirella Agorni)
  • Part II: Constructing the Image of Italy Abroad
  • Representing Italy to Anglo-American Audiences in Early Twentieth-Century Institutional Tourism Discourse (Viviana Mauro)
  • The Emergence of Food Tourism in Italy: A Diachronic Approach to the Discourse and Translation of Tourist Communication (Linda Rossato)
  • Promoting Italy in the Twentieth Century: A Diachronic Analysis of Visuals in ENIT Travel Brochures for English-Speaking Tourists (Maria Elisa Fina)
  • Part III: Regional Representations
  • From Le Tre Venezie to the Veneto: The Evolution of a Tourist Imaginary in the Region’s Institutional Tourism Communication (1919–1970) (Giulia Cavalli)
  • Representing the Veneto Region to English-Speaking Tourists: A Diachronic Corpus-Driven Investigation of Tourist Promotional Brochures Produced between the 1920s and the 1940s (Daniela Cesiri)
  • Promoting “Italy beyond Italy”: Analysing Institutional Tourism Communication in the 1930s (Giuseppe De Bonis)
  • Notes on Contributors

Giuseppe De Bonis, Maria Elisa Fina and Linda Rossato (eds.)

Italy in Translation

Institutional Tourism Discourse through the Lens of the DIETALY Project

Logo: Peter Lang.

Bibliographic information published by the Deutsche Nationalbibliothek

The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available on the Internet at https://dnb.dnb.de.

Library of Congress Cataloging-in-Publication Data

A CIP catalog record for this book has been applied for at the Library of Congress.

ISSN 2943-2340

ISBN 978-3-631-95200-9 (Print)

ISBN 978-3-631-95201-6 (ePDF)

ISBN 978-3-631-95202-3 (ePUB)

DOI 10.3726/b23738

© 2026 Peter Lang Group AG, Lausanne, Switzerland

Published by Peter Lang GmbH, Berlin, Germany

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All rights reserved.

All parts of this publication are protected by copyright. Any utilization outside the strict limits of the copyright law, without the permission of the publisher, is forbidden and liable to prosecution. This applies in particular to reproductions, translations, microfilming, and storage and processing in electronic retrieval systems.

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Figures and Tables

Promoting Italy in the Twentieth Century: A Diachronic Analysis of Visuals in ENIT Travel Brochures for English-Speaking Tourists

Maria Elisa Fina

  1. Graph 1. Brochures from the 1920s: classification of pictures.
  2. Graph 2. Brochures from the 1930s: classification of pictures.
  3. Graph 3. Brochures from the 1950–1963: classification of pictures.

Representing the Veneto Region to English-Speaking Tourists: A Diachronic Corpus-Driven Investigation of Tourist Promotional Brochures Produced between the 1920s and the 1940s

Daniela Cesiri

Introduction

Giuseppe De Bonis, Maria Elisa Fina and Linda Rossato

Ca’ Foscari University of Venice

Italy in Translation: Institutional Tourism Discourse through the Lens of the DIETALY Project brings together the main findings and developments of the Prin Dietaly research project, which investigated Italian institutional tourism discourse in translation, with a core focus on materials produced between 1919 and 1959 by the Italian National Tourist Board (ENIT) and other national and local bodies.

Details

Pages
VIII, 198
Publication Year
2026
ISBN (PDF)
9783631952016
ISBN (ePUB)
9783631952023
ISBN (Hardcover)
9783631952009
DOI
10.3726/b23738
Language
English
Publication date
2026 (August)
Keywords
ENIT Institutional Tourism COmmunication diachronic perspective Italy destination translation
Published
Berlin, Bruxelles, Chennai, Lausanne, New York, Oxford, 2026. viii, 198 pp., 3 fig. col., 9 tables.
Product Safety
Peter Lang Group AG

Biographical notes

Maria Elisa Fina (Volume editor) Giuseppe De Bonis (Volume editor) Linda Rossato (Volume editor)

Giuseppe De Bonis is a Researcher in English Language, Linguistics and Translation at Ca’ Foscari University of Venice. His research interests include translation theory and practice, audiovisual translation, the representation of multilingualism in film and media, multimodal discourse analysis, and tourism communication. Maria Elisa Fina is a Researcher in English Language, Linguistics and Translation at Ca’ Foscari University of Venice, where she teaches audiovisual translation and translation technologies. Her research interests include English for cultural heritage promotion, which she has analysed from a multimodal perspective. Linda Rossato is Associate Professor of English Language, Linguistics and Translation at Ca’ Foscari University of Venice. Her research interests include translation theory and practice, audiovisual translation, linguistic mediation and child language brokering, food studies, and tourism communication.

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Title: Italy in Translation