Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Warsaw Studies in Culture and Society

"The main aim of this book series is to cross borderlines of traditionally defined fields of studies: cultural anthropology, media and communication studies, sociology, political science, social geography and regional studies, history as well as social psychology. Contributions adopting comparative perspective and focusing on Central and Eastern Europe region are preferred; however other approaches and areas are also welcomed. Among a wide variety of topics the series will address issues of a domination of popular culture over classic forms of cultural works, revival and change of regional and national identity, virtual social networks and their impact on “real” group formation and performance, transformation of collective memories and reinterpretation of the past, culturally patterned political attitudes, cultural and social consequences of migrations and globalization of labor markets, grappling with permanent and rapid social changes, depersonalization of social relations in an electronic era, universality of media-affected ways of lives, perpetuation and evolution of political culture, social structure transformations, interrelations of ethnic and cultural minorities with dominant groups, and many others. In short, the series ”Warsaw Studies in Culture and Society” is open for a variety of high-standard academic publications reevaluating old and tackling new problems troubling contemporary societies. Authors are welcome to submit manuscripts of monographs, collected volumes, post-conference volumes as well as dissertations. "

3 publications