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Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series Marketing im globalen Wettbewerb Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series Marketing im globalen Wettbewerb Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Shaping Efficient Employer Branding Strategies to Target Generation Y
A Cross-National Perspective on Recruitment Marketing©2013 Thesis -
Information Propagation on the Web 2.0
Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks©2012 Thesis -
Broadband Society and Generational Changes
©2011 Edited Collection -
Multimedia Marketing
Eine Betrachtung aus wirtschaftswissenschaftlicher, psychologischer und technischer Sicht©2011 Edited Collection -
Marketing et tourisme
©1972 Others -
Generational Curses in the Pentateuch
An American and Maasai Intercultural Analysis©2017 Monographs -
«Politik-Marketing»
Die Marketing-Strategien der beiden großen Volksparteien (CDU, SPD) im Bundestagswahlkampf 2002 mit Schwerpunkt auf Materialien der CDU©2007 Thesis -
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Marketing Mix Standardisation in International Marketing
An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and its Internal and External Correlates©2002 Thesis -
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Mobile Marketing
Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten©2017 Thesis -
Risikomanagement im Marketing
Der Risikomanagementprozess unter besonderer Berücksichtigung der Risikoidentifikation©2004 Thesis -
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Typologie des Marketing-Management
Theoretisch-konzeptionelle Grundlagen und internationale empirische Befunde©2002 Thesis -
Marketing für Handelsmarken
Leitfaden für erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel©2016 Monographs -
Quantitative Marketing Modelle
©2008 Thesis -
Political Marketing
Explananda, konstitutive Merkmale und Implikationen für die Gestaltung der Politiker-Wähler-Beziehung©2005 Thesis -
Marketing für Wohndienstleistungen
Theoretische Grundlagen, empirische Einsichten und Gestaltungsempfehlungen zur Kundenzufriedenheit und Kundenbindung in der Wohnungswirtschaft©2005 Thesis -
Conducting Multi-Generational Qualitative Research in Education
An Experiment in Grounded Theory©2011 Textbook -
Digital Marketing Applications
©2019 Edited Collection -
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The Balotelli Generation
Issues of Inclusion and Belonging in Italian Football and SocietyMonographs