The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice—from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. Written by established scholars and professionals who had access to some of the world’s most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world.
Library of Congress Cataloging-in-Publication Data
Names: Turk, Judy VanSlyke, editor. | Valin, Jean, editor. Title: Public relations case studies from around the world / edited by Judy VanSlyke Turk & Jean Valin. Description: 2nd edition. | New York: Peter Lang,  Includes bibliographical references and index. Identifiers: LCCN 2017019269 | ISBN 978-1-4331-4554-4 (hardcover: alk.paper) ISBN 978-1-4331-3454-8 (paperback: alk. paper) ISBN 978-1-4331-4551-3 (ebook pdf) | ISBN 978-1-4331-4552-0 (epub) ISBN 978-1-4331-4553-7 (mobi) Subjects: LCSH: Public relations—Case studies. | Organizational behavior—Case studies. Classification: LCC HD59 .P789 2017 | DDC 659.2—dc23 DOI 10.3726/b11746 LC record available at https://lccn.loc.gov/2017019269
Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at http://dnb.d-nb.de/.
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