This book is a look inside the day-to-day life of a retail manager as he witnessed from the front lines a company take the country by storm. Through a model of selling low priced clothing partnered with celebrity endorsements, the company’s rise was as big as their fall. After over a decade of teaching, the author, now a marketing and strategy professor, recalls his former life in retail. In a light-hearted and funny first-person narrative, the author takes you on a ride through his time with the now defunct clothing retailer Steve and Barry’s. He shares the lessons he learned from inside the store while watching mistakes made along the way. Through stories of being robbed at gunpoint, finding a dead body in the dumpster, and working to the point of exhaustion, the reader is given a firsthand account of the best and worst practices in store management. Designed to introduce students to business, management, entrepreneurship, and retail, it allows students to answer the question "Do I really want to be a manager?"
Glossary of Terms
3rd quarter the months of July, August, and September.
4th quarter the months of October, November, and December. In most retail stores it is the busiest part of the year.
Advertising a set amount of money allocated by a company to use for advertising.
Alarm services company a company who provides an electronic alarm system.
Assigning shifts a step in employee scheduling when individual employees are assigned to work specific times.
Base salary the amount of money earned before any bonus was applied.
Benefits additional compensation in addition to salary or wage. Often includes health insurance, paid time off, or other forms of compensation.
Big-box retailer large retailers.
Black Friday the nickname for the day after Thanksgiving that marks the beginning of the retail shopping holidays.
Board room a room in which the board, or higher-level executives within a company meet.
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