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Communicative Cities in the 21st Century

The Urban Communication Reader III

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Edited By Matthew D. Matsaganis, Victoria J. Gallagher and Susan J. Drucker

This book explores the concept of the «communicative city», developed initially by participants in an international Urban Communication Foundation initiative, by bringing together scholars from across the communication arts and sciences seeking to enhance our understanding of the dynamic relationship between urban residents and their social, physical, mediated, and built environments. The chapters are arranged in categories that speak to two larger themes: first, they all speak to at least one aspect of the qualifying and/or disqualifying characteristics of a communicative city. A second, larger theme is what we might refer to as a master trope of the urban experience and, indeed, of urban communication: inside/outside. The research presented here represents social scientific and humanistic approaches to communication, quantitative and qualitative methodologies, and positivist/normative and interpretive orientations, thereby providing a deeper understanding of the multi-level phenomena that unfold in urban communities.

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Part Three: The Fantasies and Facades of Urban Life

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The Fantasies and Facades of Urban Life P A R T T H R E E Drucker2.indd 155 05/06/13 8:28 PM Drucker2.indd 156 05/06/13 8:28 PM Tim Simpson Chinese Tourists, Themed Casinos, and Consumer Pedagogy in Macao C H A P T E R E i g H T The Ruins of St. Paul’s is Macao’s most notable colonial icon, and probably the site most photographed by tourists who visit the city [see Figure 8.1]. The ruins are the façade of a 400–year-old baroque cathedral, built in honor of the Virgin Mary by Italian Jesuits who traveled to Macao under sponsorship of the Portuguese monarchy (Nunez, 2009). The structure was destroyed by fire more than a century and a half ago, leaving only the stone façade. The original site also housed St. Paul’s College, the first European university established in Asia, whose purpose was to prepare Catholic missionaries for work in the sur- rounding region. The Ruins of St. Paul’s stands at the top of a narrow, winding lane in the historic city center of Macao, close by the Leal Senado (“loyal sen- ate”) building and Largo de Senado square, the latter ringed by pastel-colored Portuguese colonial-era buildings that now house Starbucks, Levi’s, Giordano, Bossini, McDonald’s, and several cosmetics shops. The structures were collec- tively declared a UNESCO World Heritage Site in 2005 and reflect Macao’s historical importance as the first, and last, European colony in Asia. Portugal returned the colony to the People’s Republic...

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