Communication and Engagement
Edited By Guy J. Golan, Sung-Un Yang and Dennis F. Kinsey
1. Introduction: The Integrated Public Diplomacy Perspective 1 Guy J. Golan & SunG-un yanG Foundations 2. U.S. Public Diplomacy Since 9–11: The Challenges of Integration 15 Michael D. SchneiDer 3. Public Diplomacy in NGOs 37 olGa Zatepilina-Monacell 4. The Evolving Links Between International Public Relations and Corporate Diplomacy 51 SarabDeep K. Kochhar & Juan-carloS MolleDa 5. Public Diplomacy and Public Relations: Will the Twain Ever Meet? 73 nancy Snow The Functions of International Public Relations and Public Diplomacy 6. Application of Relationship Management to Public Diplomacy 93 eyun-JunG Ki 7. Application of Issues and Crisis Management to Public Diplomacy 109 JanGyul robert KiM vi contentS 8. Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally 131 Kelly Vibber & JeonG-naM KiM 9. Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations 147 KriSti S. GilMore & richarD D. waterS 10. Ethical Visions for Public Diplomacy as International Public Relations 167 hua JianG Nation Brands and Country Reputation 11. Public Diplomacy and Competitive Identity: Where’s the Link? 189 SiMon anholt 12. Repairing the “Made-in-China” Image in the U.S. and U.K.: Effects of Government-supported Advertising 209 Kineta hunG 13. Taking It to the Streets: The Evolving Use of VNRs as a Public Diplomacy Tool in the Digital Age 229 colleen connolly-ahern & lian Ma 14. Conceptualizing International Broadcasting as Information Intervention 245 Shawn powerS & tal SaMuel-aZran Engaging Domestic and Foreign Publics 15. Contextual Meaning 267 bruce w. Dayton & DenniS F. KinSey 16. The Importance of Diaspora Communities as Key Publics...
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