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International Public Relations and Public Diplomacy

Communication and Engagement

Edited By Guy J. Golan, Sung-Un Yang and Dennis F. Kinsey

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.


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1. Introduction: The Integrated Public Diplomacy Perspective 1 Guy J. Golan & SunG-un yanG Foundations 2. U.S. Public Diplomacy Since 9–11: The Challenges of Integration 15 Michael D. SchneiDer 3. Public Diplomacy in NGOs 37 olGa Zatepilina-Monacell 4. The Evolving Links Between International Public Relations and Corporate Diplomacy 51 SarabDeep K. Kochhar & Juan-carloS MolleDa 5. Public Diplomacy and Public Relations: Will the Twain Ever Meet? 73 nancy Snow The Functions of International Public Relations and Public Diplomacy 6. Application of Relationship Management to Public Diplomacy 93 eyun-JunG Ki 7. Application of Issues and Crisis Management to Public Diplomacy 109 JanGyul robert KiM vi contentS 8. Diplomacy in a Globalized World: Focusing Internally to Build Relationships Externally 131 Kelly Vibber & JeonG-naM KiM 9. Stewardship and the Political Process: Improving the Political Party-Constituent Relationship Through Public Relations 147 KriSti S. GilMore & richarD D. waterS 10. Ethical Visions for Public Diplomacy as International Public Relations 167 hua JianG Nation Brands and Country Reputation 11. Public Diplomacy and Competitive Identity: Where’s the Link? 189 SiMon anholt 12. Repairing the “Made-in-China” Image in the U.S. and U.K.: Effects of Government-supported Advertising 209 Kineta hunG 13. Taking It to the Streets: The Evolving Use of VNRs as a Public Diplomacy Tool in the Digital Age 229 colleen connolly-ahern & lian Ma 14. Conceptualizing International Broadcasting as Information Intervention 245 Shawn powerS & tal SaMuel-aZran Engaging Domestic and Foreign Publics 15. Contextual Meaning 267 bruce w. Dayton & DenniS F. KinSey 16. The Importance of Diaspora Communities as Key Publics...

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