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International Public Relations and Public Diplomacy

Communication and Engagement

Edited By Guy J. Golan, Sung-Un Yang and Dennis F. Kinsey

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.

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Contents 1. Introduction: The Integrated Public Diplomacy Perspective 1 Guy J. Golan & SunG-un yanG Foundations 2. U.S. Public Diplomacy Since 9–11: The Challenges of Integration 15 Michael D. SchneiDer 3. Public Diplomacy in NGOs 37 olGa Zatepili...

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