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Health Communication

Strategies for Developing Global Health Programs

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Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Chapter 17 Health Activism as Resistance: MOSOP as a Site of Culture-Centered Resistance in Niger Delta Region of Nigeria (Mohan J. Dutta, National University of Singapore & Purdue University)

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Mohan J. Dutta, National University of Singapore Agaptus Anaele, Purdue University

One of the key elements in global health communication is the activist role of communication in drawing attention to global inequities and injustices, and in organizing through local, national, and global networks to challenge the unequal distribution of global health resources (Dutta, 2011). In this chapter, we introduce a culture-centered resistance site, the Movement for the Survival of Ogoni People (MOSOP) in the Niger Delta region of Nigeria. The history of MOSOP needs to be understood in the context of conflicts related to oil exploration and resistance in the broader Nigerian landscape. Nigeria is among the major crude oil producing countries of the world. The first oil well in Nigeria was identified in Oloibiri in the Niger Delta region in 1956, and subsequently several oil wells were located in the Niger Delta region that produces 90 per cent of Nigeria’s oil (SPDC, 1995). The Niger Delta includes the following six states: Rivers, Delta, Edo, Calabar, Akwa Ibom, and Bayelsa. Unfortunately, the oil production in these states has not translated to better lives for the people, especially for the marginalized minority communities that have limited say in governance and the ways in which resources are distributed (Amnesty International, 2009). Instead, it has further impoverished communities where the oil wells are located due to environmental pollution and loss of farm lands, with large-scale contamination of property, crops and livestock, drinking water, and air (Pyagbara, 2007). Large-scale oil production in...

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