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Health Communication

Strategies for Developing Global Health Programs


Edited By Do Kyun Kim, Arvind Singhal and Gary L. Kreps

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
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Editors and Chapter Contributors


Do Kyun Kim, Ph.D., Corresponding Editor, is an Assistant Professor in the Department of Communication and the Richard D’Aquin / BORSF Endowed Professor at the University of Louisiana at Lafayette. He is also an affiliate researcher of the Center for Climate Change Communication at George Mason University, and president of Acadiana Community Education Center (ACE Center). He is an expert in the fields of diffusion of innovation, social network analysis, global media effects, and social empowerment. He earned his PhD in communication research from Ohio University where he received the first Everett M. Rogers Award and was named the Everett M. Rogers Scholar for the 2005–2006 academic year. He has additional degrees (BAs and MAs) in economics and political science and is particularly interested in examining the intersections between media, politics, economy, and social forces as they influence the diffusion of information and innovations that are of benefit to society. Currently, his interest is extended to issues of communication and social change. In addition to his work in the US, he has led and worked for several international projects in Africa and Asia.

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