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Mediated Communities

Civic Voices, Empowerment and Media Literacy in the Digital Era

Edited By Moses Shumow

Mediated Communities brings together a diverse, global cohort of academics and professional communicators to assess the current state of democratic mobilizing around the world and the ways in which protest movements are being transformed in the midst of a communication revolution. Contributors draw on a variety of international settings – from Greece to Lebanon, China to Argentina – to demonstrate the ways in which community organizing in the digital age relies increasingly on digital media to communicate, help participants find common ground, and fight for change. Contributors acknowledge the challenges that lie ahead for creating real and lasting democratic change, but at the same time are able to draw attention to the potential that digital media hold for strengthening citizen voices around the globe.
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Chapter 7 – China: Media Activism in Online Health Communication

Extract

~ Chapter 7 ~

CHINA: MEDIA ACTIVISM IN ONLINE HEALTH COMMUNICATION

Cornelia Bogen

INTRODUCTION

ALTHOUGH INTERNET technology appeared in China relatively late compared to Western countries, it grew rapidly during the first decade of the 21st century (Tai, 2011). With more than 221 million bloggers in 2009 (Qiang, 2011), over 155 million active users of social networks in 2011 (Statista, 2011), 591 million Internet users in June 2013 and 464 million mobile phone users (China Internet Network Information Center, 2013), China has the largest number of Internet and mobile technology users in the world.

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