Civic Voices, Empowerment and Media Literacy in the Digital Era
Chapter 10 – The Mexican Movement #Yosoy132 as an Example of Prodience’s Public Engagement
~ Chapter 10 ~
THE MEXICAN MOVEMENT #YOSOY132 AS AN EXAMPLE OF PRODIENCES’ PUBLIC ENGAGEMENT
Manuel Guerrero and Monica Luengas
IN MANY democracies, old and new, surveys and studies have shown a decline in the interest that citizens—mostly young people—have in traditional politics and participation (Putnam, 2000). The picture becomes more complex when we add the roles the media—especially the Internet and social networks—have been playing. There have been a number of studies focusing on young people, digital media and participation in recent years (Centre for the Study of Children, Youth & Media, 2008; Couldry, Livingstone & Markham, 2010; Dahlgren, 2011; Tufte & Enghel, 2009). One of the key conclusions to emerge from these works is that new technologies should not be considered an instrumental means to foster engagement among young people who are not tuned into traditional political forms of participation. These conclusions also suggest that perhaps we should change our focus from a strict interest in the relationship between young citizens, the Internet and traditional forms of participation, to a multimedia literacy perspective where that relation becomes part of a wider context of consumption, interaction and participation at different levels. The intention of this approach isn’t to understate the relevance of politics and citizenship, but let us be realistic: by itself, the Internet will neither promote the emergence of the ideal citizen, nor will it solve the structural problems of traditional political participation.
Mexico is no exception to...
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