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Mediated Communities

Civic Voices, Empowerment and Media Literacy in the Digital Era

Edited By Moses Shumow

Mediated Communities brings together a diverse, global cohort of academics and professional communicators to assess the current state of democratic mobilizing around the world and the ways in which protest movements are being transformed in the midst of a communication revolution. Contributors draw on a variety of international settings – from Greece to Lebanon, China to Argentina – to demonstrate the ways in which community organizing in the digital age relies increasingly on digital media to communicate, help participants find common ground, and fight for change. Contributors acknowledge the challenges that lie ahead for creating real and lasting democratic change, but at the same time are able to draw attention to the potential that digital media hold for strengthening citizen voices around the globe.
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Chapter 10 – The Mexican Movement #Yosoy132 as an Example of Prodience’s Public Engagement


~ Chapter 10 ~


Manuel Guerrero and Monica Luengas

IN MANY democracies, old and new, surveys and studies have shown a decline in the interest that citizens—mostly young people—have in traditional politics and participation (Putnam, 2000). The picture becomes more complex when we add the roles the media—especially the Internet and social networks—have been playing. There have been a number of studies focusing on young people, digital media and participation in recent years (Centre for the Study of Children, Youth & Media, 2008; Couldry, Livingstone & Markham, 2010; Dahlgren, 2011; Tufte & Enghel, 2009). One of the key conclusions to emerge from these works is that new technologies should not be considered an instrumental means to foster engagement among young people who are not tuned into traditional political forms of participation. These conclusions also suggest that perhaps we should change our focus from a strict interest in the relationship between young citizens, the Internet and traditional forms of participation, to a multimedia literacy perspective where that relation becomes part of a wider context of consumption, interaction and participation at different levels. The intention of this approach isn’t to understate the relevance of politics and citizenship, but let us be realistic: by itself, the Internet will neither promote the emergence of the ideal citizen, nor will it solve the structural problems of traditional political participation.

Mexico is no exception to...

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