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Media Literacy and the Emerging Citizen

Youth, Engagement and Participation in Digital Culture

Paul Mihailidis

Media Literacy and the Emerging Citizen is about enhancing engagement in a digital media culture and the models that educators, parents and policy makers can utilize to place media-savvy youth into positions of purpose, responsibility and power. Two specific challenges are at the core of this book’s argument that media literacy is the path toward more active and robust civic engagement in the 21st century:
How can media literacy enable core competencies for value-driven, diverse and robust digital media use?
How can media literacy enable a more civic-minded participatory culture?
These challenges are great, but they need to be examined in their entirety if media literacy is to begin to address the opportunities they present for democracy, participation and discourse in a digital media age. By presenting information that places media literacy at the center of what it means to be an engaged citizen, educators and policy makers will understand why media literacy must be integrated into formal and informal education systems before it’s too late
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← 160 | 161 →·APPENDIX A·



The following list is an arbitrary portrait of nineteen social advocacy campaigns, movements and organizations that are utilizing collaborative technologies, engaged communities, and digital literacy to advance their cause. Whether through for – profit mechanisms, volunteers, or marketing campaigns, these examples provide a collective look at how movements around the world are utilizing digital tools for advancing civic and social missions. Their communities are asked to be part of their agendas, and utilize interactive platforms and missions to advance their work. The more media literate the communities they engage with, the more successful, responsive and truly inclusive these initiative can be. That’s what I argue in chapter 3 of this book, and throughout.

This list is by no means exhaustive or inclusive. There are literally thousands of examples that could be included here. These are a few that my students and I have come across, and find relevant, meaningful, enjoyable, and fun.

Lastly, some of these examples are detailed in more depth than others. These are examples that I wanted to spotlight for their involvement of crowds, interactive technologies, and collaborative ideas.

← 161 | 162 →Avaaz

Meaning “language” in several European and Asian languages, Avaaz has become the place for starting petitions and actions for just about any cause. Avaaz has the reach necessary to be heard in just about any...

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