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Evaluation in media discourse

European perspectives

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Edited By Ruth Breeze and Inés Olza

Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies.

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Notes on Contributors

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LAURA ALBA-JUEZ is currently a tenured Professor of English Linguistics at the UNED in Madrid, Spain. She holds a Master’s degree in Applied Linguistics from the UNAM (Mexico), and a Ph.D. in Linguistics from the Complutense University of Madrid, Spain. From 1997 to 2001, she held the positions of Visiting Researcher and Lecturer at Georgetown University (Washington D C, USA). In 2013 she stayed at King’s College London (University of London, UK) as a Visiting Senior Research Fellow in the Center for Language, Discourse and Communication. Her main areas of research are Discourse Analysis and Pragmatics. At present, she is the Principal Investigator of the EMO-FunDETT project (funded by the Spanish government). She has published twelve books and numerous scientific articles. Her last two books are Evaluation in Context (2014, in co-edition with Geoff Thompson), and Pragmatics: Cognition, Context and Culture (2016, in co-authorship with J. Lachlan Mackenzie).

RUTH BREEZE has a PhD in Applied Linguistics and has published widely in the area of discourse analysis applied to media language and specialised language. She combines her activities as senior lecturer in English at the University of Navarra, Spain, with research as a member of the GradUN Research Group in the Instituto Cultura y Sociedad. Her most recent books are Corporate Discourse (2015) and the co-edited volumes Interpersonality in Legal Genres (Peter Lang 2014) and Essential competencies for English-medium university teaching (2016). She is currently PI of the project “Imagining the people in the new politics”, funded...

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