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Power, Persuasion and Manipulation in Specialised Genres

Providing Keys to the Rhetoric of Professional Communities


Edited By María Ángeles Orts Llopis, Ruth Breeze and Maurizio Gotti

This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals. Such texts are here contemplated from the stance of genre theory, which starts from the premise that specialised communities have a high level of rhetorical sophistication, the keys to which are offered solely to their members. In particular, the book investigates the communicative devices that serve the need of such professions to exert power and manipulation, and to use persuasion. The perspective adopted in this work does not envisage power simply as a distant, alienated and alienating supremacy from above, but as an everyday, socialized and embodied phenomenon. To attain its goal, the volume brings forth studies on the language of several professions belonging to various specialised fields such as law and arbitration, engineering, economics, advertising, business, politics, medicine, social work, education and the media.

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Rhetorical Strategies of Persuasion in the Reasoning of International Investment Arbitral Awards (Diana Giner)


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Rhetorical Strategies of Persuasion in the Reasoning of International Investment Arbitral Awards

1.   Introduction

Over the last few decades, arbitration has gained increasing popularity as an alternative dispute resolution method (ADR) with many advantages over litigation. Among the benefits lie the ability to solve disputes swiftly, the confidentiality offered by arbitration practices and the binding nature of arbitral awards. Another advantage over litigation is that, whilst an arbitration process starts once the arbitrator has been selected, the litigation process depends on the court’s availability, which can lead to considerable delays. Arbitration is also a private process between two parties, while litigation is usually conducted in a public courtroom. Other advantages of using arbitration instead of litigation include, for example, the choice of arbitral court, which will play a part in the plaintiffs’ tactics in approaching a dispute.

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