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Storytelling in all Aspects

Edited By Seda Mengü, Pinar Aslan and Derya Gül Ünlü

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

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Social Networks as a Space for “Open Diary” (Alev Aslan)


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Alev Aslan

Social Networks as a Space for “Open Diary”

Abstract: In this text, the concept of digital storytelling that has appeared thanks to technological advancements was handled in terms of social networks. It is asserted that, with reference to the fact that social network users share about their daily lives via images, sound and text, each of these networks is usually an “open diary1”. When the concept of “open diary” was described, how common people, internet celebrities, and celebrities used social networks was tried to be determined.

Keywords: “open diary”, social network, storytelling

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