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Environment and Sustainability

Edited By Celil Aydin and Burak Darici

The fact that environmental issues, which cause a significant externality within global goods, have gained a global dimension, necessitated more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the environment have been on the axis of sustainability. This book contains theoretical and empirical researches written by academicians and researches in the field of environment and sustainability. In the contributions, the macro dimensions of environmental pollution such as economic growth, health sector and technological development are examined. In addition to these, the contributors deal with micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically.

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Contents

Extract



List of Contributors

Hicran Özgüner Kılıç

The Effect of Environment on Marketing: Sustainable Marketing

Hatice Aydın and Derya Fatma Biçer

Anti-Consumption for Environmental Sustainability

Mutlu Uygun

The Green Brand Equity in terms of Environment and Sustainability

Halim Tatlı and Beşir Koç

The Relationship between Environmental and Socio-Demographic Factors that Affect Consumers’ Demand for Goods

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