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Environment and Sustainability

Edited By Celil Aydin and Burak Darici

The fact that environmental issues, which cause a significant externality within global goods, have gained a global dimension, necessitated more concrete steps for challenging with environmental issues. At this point, efforts to reduce environmental issues and protect the environment have been on the axis of sustainability. This book contains theoretical and empirical researches written by academicians and researches in the field of environment and sustainability. In the contributions, the macro dimensions of environmental pollution such as economic growth, health sector and technological development are examined. In addition to these, the contributors deal with micro dimensions such as consumption, marketing, accounting and firm behavior both in theory and empirically.

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Anti-Consumption for Environmental Sustainability

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Introduction

Today’s marketers attempt to behave in a profit and sales-oriented manner in the highly competitive environment. For this reason, they put more products on the market and encourage overconsumption. This tendency of the marketers can be reflected on today’s consumers in different ways. The consumer is faced with a broad range of products and the danger of consumption. The continuous increase in product options resulting from quick technological developments can also increase the purchase of the consumers. In such an environment, overconsumption and anti-consumption are placed at either edge of consumer behaviors. In other words, some consumers experience non-satisfaction while some others tend to not consume (Kuzu and Özveren, 2011: 61). In the markets where these two situations are observed, the environmental degradation caused specially by the consumer community is tried to be solved especially through “anti-consumption” movement as well as sustainable consumption, thoughtful consumption, product sharing, voluntary simplicity movement and collective consumption (Kiraci, 2017: 195).

The tendency toward anti-consumption can be interpreted as a reaction. Participants of this movement refuse to consume because of many psychological, social and personal reasons rather than a necessity. It is possible to claim that one of the most significant reasons of this movement is environmental degradation. Human related environmental degradation that gives harm to the ecological balance decreases nature’s potential to meet human needs. As a result, energy resources are quickly depleted. Depletion of energy resources is one of the issues that will jeopardize the sustainability...

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