A Qualitative Research
A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.
Medicine, which is accepted reputable in Turkey, is seen as a profession, where the most successful students are guided and that parents support their children to choose. According to Business Life and Professions Research in Turkey 20201 results, medicine is stated as the most reputable profession by both male and female participants. In the ranking of the most preferred professions, the medicine ranks first among male participants and second among female participants after teaching.
While the preference of the profession is certainly an important issue to be focused on, how people perceive the profession is another important issue of discussion. Although the profession of medicine is accepted as a respected profession by its members and the general public, people’s perception of physicians is important in terms of success in patient-physician communication and evaluating the cases of violence that have increased in recent years. In addition, how physicians are perceived for marketing campaigns to be carried out towards physicians and health institutions is an issue that should be considered. Perception of physicians should be evaluated in terms of service quality and patient preferences.
In this book, the results of a qualitative research on how the medicine and physicians are perceived by people in Turkey are shared. With the different questions asked in the in-depth interviews, the opinions of the participants about physicians and the profession were tried to be determined.
For this purpose, firstly the concept of physician will be emphasized, the perspectives of people...
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