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Contemporary Issues with Multidisciplinary Perspectives on Social Science

Edited By Engin ÇAKIR and Yusuf KADERLİ

Social sciences are made up of science disciplines that research humanity, society, and the world with a human dimension, and therefore its domain of influence is also serious and wide. Naturally, the social scientist has the power to influence society with his/her research and writing. This book aims to add the contributions of academicians from different disciplines to the social sciences fields they specialize in the academic literature and to give an idea about new researches. The book contains scientific articles on business, economics, public finance, tourism, and international relations.

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The Challenges of the Turkish Music-Entertainment Industry During the Covid-19 Pandemic: Serhat Karaoglan

Serhat Karaoglan

Extract

Abstract The Covid-19 pandemic has affected almost all industries at the global level. When this effect is viewed from an economic point of view, it is seen as stopping of production, disruption of services, and changing consumption habits. The music industry is also one of the sectors most affected during the extraordinary crisis.

In this chapter, it is tried to shed light on the current situation of the music industry through media, social media, and observations. In addition, a detailed analysis of the current situation is made through interviews with musicians and audiences. Interviews could not be conducted face to face due to the pandemic. Virtual forms have been replied by 21 musicians.

At first, general information about the arts marketing and consumption of arts is given. Then, the subject of music and listeners has been discussed with audience segmentation and music industry and musicians. Under the general problems of music industry title, legitimacy crisis over the musical industry, high prices of musical instruments and equipment and the issue of stopping the music-entertainment sector due to social sensitivities is discussed. The music-entertainment industry, like many other industries, was deeply affected due to the covid-19 pandemic that emerged in the last period of 2019 and subsequently affected the whole world. That’s why, at the last section, pandemic and music industry subject is examined.

Keywords: Arts Marketing, Covid-19, Music Industry, Music Audiences, Musicians

The Covid-19 pandemic has affected almost all industries at the global...

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