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A MediaEgo in the MediaPolis. Towards a New Paradigm of Political Communication


Agnieszka Walecka-Rynduch

The monograph is focused on three essential research problems identified by the key terms used in its title. The analysis covers concepts that previously were not subject to in-depth research projects: the MediaPolis, a MediaEgo and evolution of the political communication paradigm, observed and analysed on the political scene in Poland. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of forecast transformations initiated by those changes. Hence, the research project focused on the sphere that emerged in an intersection of known discourse areas – public, political, meta-political and media discourses. The monograph summarizes years of research into the proposed concepts of a MediaEgo politician and the MediaPolis public sphere.

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A methodological framework for inference: Assumptions of a scientific theory


In terms of Pierre Bourdieu’s theory, my research into MediaEgo politicians in the MediaPolis public sphere is based on the firm belief that “the deepest logic of the social world can be grasped only if one plunges into the particularity of an empirical reality, historically located and dated” (Bourdieu, 1998: 2). Bourdieu argued that this approach to an analysed reality is necessary to construct it as an exemplary case in a finite universe of possible configurations (Bourdieu, 1998: 2).

Bourdieu indicates that at every moment of each society, one has to deal with a set of social positions which is bound by a relation of homology to a set of activities or of goods that are also characterised relationally (Bourdieu, 1998: 5). The author emphasises that this formula states the first condition for an adequate analysis of the relation between social positions (a relational concept), dispositions (or habitus)7 and stances, that is the choices made by the social agents8 in the most diverse domains of practice (Bourdieu, 1998: 25). As individuals, they are equipped with a practical reason, or acquired system of preferences, principles of vision and division (commonly termed “taste”), durable cognitive structures (essentially, internalised objective structures) and schemes of action that orient the perception of the situation and the appropriate response (Bourdieu, 1998: 25). The habitus is a generative and unifying principle which retranslates the intrinsic and relational characteristics of a position into a unitary lifestyle, that is a unitary set of choices of persons,...

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