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Crossmedia Innovations

Texts, Markets, Institutions

Indrek Ibrus and Carlos A. Scolari

Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.

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Notes on contributors

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Sarah Atkinson, PhD, is Principal Lecturer in Broadcast Media at the Uni- versity of Brighton, UK. She is also an audiovisual arts practitioner, under- taking practice-based explorations into new forms of fictional and dra- matic storytelling in visual and sonic media. She is particularly interested in multilinear and multichannel aesthetics, her own multiscreen interac- tive cinema installation ‘Crossed Lines’ has been exhibited internationally. She is currently working on her first monograph, which investigates trans- media fictions in cinema, film and television. Notes on contributors Andreu Belsunces Gonçalves earned an MA in Society of Information and Communication from the Universitat Oberta de Catalunya. He has published articles on film and literary criticism in various print and digi- tal media outlets. He currently lives in Montevideo, Uruguay, where he is a professor of Contemporary Communication Theory at the Universidad Católica del Uruguay. Eleonora Benecchi is a PhD Student at the Faculty of Communication Sciences at the Universitá della Svizzera Italiana, Switzerland. She is the author of the book “Anime. Cartoni con l a´nima” (2005). Her main research interests are fandom studies, new media and television programming. She is currently tutoring a radio project entitled Psicoradio. Richard Berger is Associate Professor and Head of Postgraduate Research at the Media School, Bournemouth University, UK. He is also editor of the Media Education Research Journal (MERJ). Richard’s main research inter- ests are in literary adaptation, pedagogy and literacy. Göran Bolin is Professor in Media & Communication Studies at Stödertörn University...

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