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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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A Study for Measuring Effects of Children Oriented Food Advertisements Broadcasted on Television on Primary School Freshmen



The effects of mass media, especially the effects of television on children, are subjects that are constantly discussed. Children are acquainted with television when they are born and this technology becomes an inevitable source of information. Small children might see exaggerated and biased messages in advertisements as accurate and reliable and they might easily believe the information provided. Children are in a vulnerable position in this colourful, sparkly, musical, and animated world.

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