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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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A New Approach to Marketing: A Literature Review on Neuromarketing



Many different marketing approaches have been developed since the onset of marketing activities. Within historical contexts, the changes in these marketing approaches have proceeded in parallel with developments in political, social, cultural, economic, and technological fields. From this perspective, the second half of the 20th century was especially a period in which businesses utilised globalisation and high budget marketing strategies. Professional marketing teams have developed a variety of techniques and methods to conquer the hearts and minds of customers. With the great contribution of marketing, brands have started to play important roles in the lives of their customers.

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