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Contextual Approaches in Communication

Edited By Corina Daba-Buzoianu, Hasan Arslan and Mehmet Ali Icbay

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying, interpersonal communication, gender issues and the impact of Facebook, advertising, television and mobese cameras. The book addresses educators, researchers, social students and teachers and it will also be useful to all those who interact, one way or another, with both students and teachers in a communication context.
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Personalisation, Populism, and Popularisation in the European Elections of 2014: The Italian case


Abstract As a result of the peculiar political conditions at the time, the 2014 European elections represented an unusual mixture of consolidated electoral practices and innovative campaign strategies. For the three competing leaders, Matteo Renzi, Beppe Grillo, and Silvio Berlusconi, the results of the polls posed an objective of vital importance and called for election campaign communication formulas which, in spite of their differences, were made up of combinations of the same three basic ingredients, which are: personalisation of leadership, populist rhetoric, and popularisation of politics. Analysed within a setting of identical television conditions, this research study identifies the three leaders’ key strategy elements using a qualitative analysis of their linguistic communication in the television political talk show Porta a Porta, transmitted a few days before the vote.

Keywords: Personalisation, populism, popularisation, linguistic analysis, politics in television.

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