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Facing ICT Challenges in the Era of Social Media

Edited By Zoran Levnajic

World Wide Web is becoming an utility, not unlike electricity or running water in our homes. This creates new ways of using the web, where Social Media plays a particular role. This gives an unprecedented opportunity to study the emerging social phenomena in the virtual world. In addition, it opens new avenues for improving public services such as schooling and education. This book includes some of the latest developments in employing the information and communications technologies for examining both virtual and real-life social interactions. Investigating modern challenges such as online education, web security or organized cybercrime, this book outlines the state of the art in social applications and implications of ICT.
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Perspectives of Social Media Analytics Application in Higher Education in Serbia


Olivera Grljević, Laslo Šereš, Ružica Debeljački

Faculty of Economics Subotica, University of Novi Sad, Serbia


The paper presents the research conducted with the idea of profiling the online behavior of students of Faculty of Economics Subotica, to investigate possibilities of sentiment analysis application in order to identify an overall sentiment about the Faculty, provided courses, and to improve general relations with students. Taking into account the new online culture that is omnipresent in the everyday behavior of students, the survey sought to identify a profile of students, to better understand their online behavior and their habits and preferences in the use of social media sites. Special emphasis is placed on usage of social media sites for education and training, furthermore on the manner and frequency of use of each social media site, as well as the popularity of particular social media as a guideline for future data sources for sentiment analysis.


Social Media Analytics, Higher Education, Online Student Profiling

A large number of online users of social media websites (social networking sites, wikis, social bookmarks, social ranking sites, sites for sharing photos and videos, etc.) constantly multiply and add information about events, services, products and experiences through various Internet platforms. With qualitative intelligent analysis (based on methods and techniques of data mining) of these contents, companies can take advantage of new data sources to get closer to their customers, develop competitive advantages and grow...

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