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Chinese Culture in a Cross-Cultural Comparison


Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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I would like to thank everyone who helped make this eighth volume of the Freiberger Beiträge possible. While it took much longer to complete the project than originally intended, I am glad that in the end it was brought to a successful close. And that was only possible with the help of others.

First of all, I would like to thank all the contributing authors who made this volume possible. They have provided valuable insights into Chinese culture and communication. All of them are experts in their respective fields of research, and it is a distinct honor that they took the time to prepare a manuscript for this volume. While some of the authors have already participated in previous projects, others are contributors for the first time. Next, I would like to point out that Guo-Ming Chen and Junhao Hong both made a valuable contribution by asking people they know to participate in this project. I am very thankful for each and everyone who has participated in this book project. And finally, I would also like thank everyone else who contributed towards finalizing this project. Here in particular, I would like to thank the people at Peter Lang who provided us with the platform, and Ms. Eickstädt, one of my student assistants, who helped prepare the manuscript for publication.

Everyone’s support is greatly appreciated because each and everyone of you helped make this project possible. That is why I would like to...

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