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Chinese Culture in a Cross-Cultural Comparison

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Edited By Michael B. Hinner

Chinese culture has a very long and extraordinary tradition. With China’s rapid economic growth and a population of more than one billion people, China has become a very important market for many companies. In order to conduct business in a particular country, it is necessary to also understand the culture of that country. After all, culture influences people’s behavior and communication – also in the world of business. That is why an understanding of a country’s culture is crucial when communicating with all relevant stakeholders including its consumers, businesses, employees, and government authorities. This eighth volume of the Freiberger Beiträge seeks to provide some essential insights into Chinese culture to help improve transactions and relationships with Chinese stakeholders. The contributing authors help explain the various facets of Chinese culture revolving around communication, business negotiations, and conflict management.
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Preface

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This series seeks to explore the role of culture and communication in a business context. When preparations were underway for this eighth volume, it seemed like a good idea to focus it on Chinese culture. There were actually a number of valid reasons to do so. First, China has become one of the most important markets and economies in the world, having supplanted Germany as the world’s leading export nation in 2010 when the last volume of the Freiberger Beiträge was published. Second, the publisher thought it a good idea to devote an entire volume to Chinese culture. While an earlier volume had also focused on Chinese culture, the contributing authors of that volume had been students. So it seemed reasonable to have some of the leading scholars in the field participate this time around. Third, the project assumed concrete form in 2012, the Chinese year of the dragon, which was hopefully an auspicious sign. And fourth, the number eight is a very lucky number in Chinese numerology. So it was inevitable that the eighth volume of the Freiberger Beiträge was to be dedicated to Chinese culture in a cross-cultural comparison.

Unfortunately, the project ended up taking up much more time than originally anticipated. Fortunately, the publisher supported the project despite the delays. So I am happy that ultimately, we actually ended up with a book project that contains some very valuable insights into Chinese culture and communication. Here I would like to thank...

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