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Management in Tourism

Joze Jesenko and Iwona Kiereta

The book comprehends different areas related to the activities of the managers in the field of tourism and is the result of several authors’ work. The editors tried to gather the material from those areas of management that can’t be found so often in the literature dealing with the management in tourism. The publishing of this book is a result of long term cooperation between the University of Aachen, Faculty of Economics, Institute of Economics and Didactics of Economics and the University of Maribor, Faculty of Organizational Sciences.
Contents: Jože Jesenko: Preface – Iwona Kiereta: Preface – Tomaž Kern: Introduction of Process Organization in Tourism – Gabrijel Devetak: Marketing in Tourism – Jože Florjančič/Mojca Bernik: Human Resource Management in Tourism and the Role of the Management Team – Tone Ljubič/Marko Ferjan: Planning in the Tourist Industry – Franci Potokar/Jurij Jug: Management and Human Resources: Their Role and Influence on Adult Education Dealing with the Needs of Modern Tourism – Karl Pütz: The Necessity for New Media in the Tourist Industry - the Increasing Significance of the Optimisation of Business Travel with the Aid of Internet Technology – Rok Ovsenik/Janja Jerman: Opportunities and Contradictions Involved in the Development of a Tourist Destination: A Model of Tourism Management in the Area of the Slovene Alps – Drago Vuk/Marjan Senegačnik: Environmental Protection as an Important Factor in the Tourist Industry – Zvone Balantič: Media Advertising in Tourism – Mićo Mrkaić: Two Quantitative Aspects of Government Guarantees in Tourism – Manca Jesenko/Polona Novak/Jože Jesenko: Statistical Tools in Tourist Industry Research.