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Emerging Trends in Business

An Interdisciplinary Approach

Edited By Mehmet Baykal and Halim Kazan

This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.

Innovation and entrepreneurship – Corporate social responsibility reporting – Non-performing loans in banking and ratios – Cause-related marketing – Entrepreneurship, economic growth and development – Mobbing: the dark side of business – Digital marketing – Organizational behaviour