This book presents a collection of interdisciplinary chapters covering the most informative issues in various fields of both theoretical and applied business. The contributors focus on up-to-date developments in business areas such as innovation, entrepreneurship, banking and digital marketing.
Frankfurt am Main, Bern, Bruxelles, New York, Oxford, Warszawa, Wien. 2017. 174 pp., 6 fig. b/w, 11 tables
Innovation and entrepreneurship – Corporate social responsibility reporting – Non-performing loans in banking and ratios
– Cause-related marketing – Entrepreneurship, economic growth and development – Mobbing: the dark side of business – Digital
marketing – Organizational behaviour