The tourist experience is a highly topical issue and one which is of critical importance in sustaining the future of the tourism industry. This timely volume provides a reflection for the reader to contemplate the various players involved in delivering and shaping the tourism experience. It stimulates the reader to not only view experiences from a tourist point of view but also to appreciate the role of additional stakeholders representing breweries, universities, hotel restaurants, travel intermediaries, resorts and DMOs. This volume provides a wealth of new knowledge through this diverse collection of chapters on different perspectives on the tourist experience. This book will be an invaluable reading for students, researchers, academics and members of the tourism industry who are looking for new and innovative ways of understanding and designing the tourist experience.