This book contributes to the discourse about science communication strategies from different perspectives. It provides models, projects and case studies of international academicians and practitioners from different fields. The book is divided into two parts. The first part sets the focus on case studies and best practises of science communication and storytelling. The second part presents 40 different popular science texts about different topics written by students within the scope of the course "Science Writing and Journalism" in the Department of Communication and Design at Bilkent University in Ankara. The students wrote popular science texts based on academic papers and sources and present them with a big variety of popularization strategies.