Muse on Madison Avenue
Classical Mythology in Contemporary Advertising
©2002 Monographs 158 Pages
Series: Studien zur klassischen Philologie, Volume 127
Classical mythology frequently serves to promote the good life as defined by American advertising. This book shows how the myths of ancient Greece permeate the persuasive work of Madison Avenue, where advertising promotes a desirable world and lifestyle. In antiquity, a community’s myths defined and sustained a common social order; in modern times advertising plays this role. The designers of American advertising have turned to classical myth to give shape to their vision of the American dream.
- ISBN (Softcover)
- Madison Galery Werbung Add
- Frankfurt/M., Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2002. 158 pp., 76 fig.