Reading YouTube
The Critical Viewers Guide
©2011
Textbook
XII,
195 Pages
Series:
Digital Formations, Volume 64
Summary
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
Details
- Pages
- XII, 195
- Publication Year
- 2011
- ISBN (Hardcover)
- 9781433109805
- ISBN (Softcover)
- 9781433109799
- Language
- English
- Keywords
- Youtube Genre analysis Media criticism Consumer Generated content Media Studies Digital Culture Research Methods Media Criticism Textual analysis.
- Published
- New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2011. XII, 195 pp.
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