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Title: Leadership in Transformation:

Leadership in Transformation:

From Local to Global

by Murat Ülker (Author) Ali Atif Bir (Editor)
Monographs 344 Pages
Law, Economics & Management

Available soon

Summary

The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book.

Details

Pages
344
ISBN (PDF)
9783631933848
ISBN (ePUB)
9783631947326
DOI
10.3726/b23456
Language
English
Publication date
2025 (December)
Keywords
leadership trust innovation change management teamwork global business vision empathy corporate culture transformation resilience family values Yildiz Holding pladis Murat Ülker business philosophy brand legacy entrepreneurship
Published
Berlin, Bruxelles, Chennai, Lausanne, New York, Oxford, 2025. 344 pp., 1 fig. b/w.
Product Safety
Peter Lang Group AG

Biographical notes

Murat Ülker (Author) Ali Atif Bir (Editor)

MURAT ÜLKER graduated from the Management Department of the School of Administrative Sciences at Boğaziçi University, Istanbul. He later pursued executive training programs in the United States and Europe, including courses at Harvard, Wharton, and IMD. He is the Chairman of the Board of Directors of pladis and Godiva, which bring together global brands such as United Biscuits, Ülker, Godiva, and DeMet’s Candy Company. Under his leadership, the group has expanded internationally and become a key player in the global confectionery and snack market. Murat Ülker is recognized not only for his business leadership but also for his commitment to philanthropy, particularly in education and social responsibility projects in Turkey and abroad.

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Title: Leadership in Transformation: