Marketing your book

Our global marketing team ensures your publication reaches potential readers and significant markets all around the world.

Print and digital marketing

Your book will be featured in our print and digital catalogues and subject newsletters that are distributed to universities, libraries, bookstores, academic associations and individual scholars around the globe. We send out both print and digital publicity flyers to recipients you select as well as to potential customers from the Peter Lang database.

Global sales

Customers worldwide can easily discover, access and purchase your book as the result of our use of all major international databases. In addition to the dedicated webpage for your book on our website, your publication will be available from online retailers (such as Amazon) as well as specialist bookstores.

Peter Lang also works closely with trusted sales agents, representatives and distributors around the world. We are continually working to forge new partnerships and expand our presence across the globe. In Canada, Germany and the UK, we work with local distributors or wholesalers to make our books easily available in these locations.

Electronic publishing

Your book will be available in all relevant electronic formats and can be purchased directly from our website and outlets such as iTunes and Kobo. Through e-content platforms such as MyiLibrary, EBSCOhost, ebrary and more, Peter Lang guarantees that libraries around the world can easily purchase your book.

Social media

We maintain active social media feeds with news about our publications and activities. Our Twitter and Facebook followers will have access to the latest information and can share and re-tweet with their friends and followers.

Book fairs and conferences

Our dedicated conference team attends important book fairs throughout the year: Frankfurt, London, Paris, Beijing and Abu Dhabi. We also attend relevant specialist conferences, colloquia and symposia annually where your book will be promoted.

Book launches

We encourage you to organize a book launch at your university department or a local venue. We will be happy to provide you with promotional materials for the event.

Reviews

We maintain close relationships with key international journals to which we send monthly review newsletters, ensuring that your publication is discussed within the global academic community. Any published reviews received by the Peter Lang office will be sent to you electronically, allowing you to stay up to date with the latest academic discussion of your work.