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Digital Formations
Digital Formations is the best source for critical, well-written books about digital technologies and modern life. Books in the series break new ground by emphasizing multiple methodological and theoretical approaches to deeply probe the formation and reformation of lived experience as it is refracted through digital interaction. Each volume in Digital Formations pushes forward our understanding of the intersections, and corresponding implications, between digital technologies and everyday life. The series examines broad issues in realms such as digital culture, electronic commerce, law, politics and governance, gender, the Internet, race, art, health and medicine, and education. The series emphasizes critical studies in the context of emergent and existing digital technologies.
181 publications
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Digital Marketing Applications
©2019 Edited Collection -
Lexical Processes in Scientific Discourse Popularisation
A corpus-linguistic study of the SARS coverage©2008 Thesis -
Service Branding
Ein Beitrag zum Aufbau erfolgreicher Dienstleistungsmarken am Beispiel des Telekommunikationsmarktes©2005 Thesis -
Branding as Communication
©2017 Textbook -
Strategisches Ingredient Branding
Entwicklung und Positionierung von Zulieferermarken durch Markenkooperationen- Eine empirische Analyse anhand ausgewählter Branchen©2013 Thesis -
Branding «Western Music»
©2024 Edited Collection -
Digitalization and Future of Digital Society
©2020 Edited Collection -
Die Führung der Unternehmensmarke
Ein Ansatz zum zielgruppenorientierten Corporate Branding©2003 Thesis -
Digital Monuments in a Digital Landscape
©2025 Monographs -
Digitales Testament und digitaler Nachlass
©2017 Thesis -
Branded Conservatives
How the Brand Brought the Right from the Fringes to the Center of American Politics©2007 Textbook -
Cognitive Processes in Language
©2012 Edited Collection -
System des europäischen Arbeitsschutzrechts
©1999 Thesis -
The Creation of an Avant-Garde Brand
Heiner Müller’s Self-Presentation in the German Public Sphere©2023 Monographs