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Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Transforming America
Cultural Cohesion, Educational Achievement, and Global Competitiveness- Foreword by Jim Cummins©2011 Textbook -
A Policy History of Standards-Based Education in America
©2015 Textbook -
The Welfare State in Competition for Global Talent
From National Protectionism to Regional Connectivity – the Case of Finland- Foreign ICT and Bioscience Experts in Finland©2009 Monographs -
Competition, Environment and Trade in the Globalized Economy
©2002 Edited Collection -
Information Propagation on the Web 2.0
Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks©2012 Thesis -
What Determines International Competitiveness of the Economy?
Evidence from Bayesian Model Averaging©2022 Monographs -
The Intelligent Video Technology – Essays on Shopper Behavior at the Point of Sale
Essays on Shopper Behavior at the Point of Sale©2013 Thesis -
Voluntary Export Restraints in WTO and EU Law
Consumers, Trade Regulation and Competition Policy©2010 Thesis -
