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Intercultural Communication as a Clash of Civilizations

Al-Jazeera and Qatar’s Soft Power

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Tal Samuel-Azran

Intercultural Communication as a Clash of Civilizations argues that Al-Jazeera is not an agent of globalization, as is widely argued, but a tool used by the Qatari government to advance its political as well as Islamist goals. This book also maps the Western tendency to reject the network outright despite Al-Jazeera’s billion-dollar investments designed to gain entrance into Western markets; it shows empirically that this rejection is similarly rooted in religious, cultural and national motives. This book asserts that the main outcome of Al-Jazeera’s activities is the promotion of religious and cultural conflicts. The network persistently portrays global events through the prism of conflicting religious and cultural values – propelling a clash of civilizations as per Samuel P. Huntington’s well-known thesis.
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Chapter 7. Al-Jazeera’s Soft Power and Israel

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AL-JAZEERA’S SOFT POWER AND ISRAEL

This chapter will examine Qatar’s soft power operations in the context of the Israeli-Palestinian conflict. Since one of Al-Jazeera’s goals is to enter the Israeli news market and affect public opinion in Israel, the chapter includes an original study that examines attitudes towards Al-Jazeera amongst Israelis and reveals the roots of Israelis’ rejection of Al-Jazeera.

Qatar-Israeli Relations

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