Emergent Communication Practices, Second Edition
The second edition of this book expertly synthesizes competing theories and disciplinary viewpoints and examines the latest data, including international research from fast-growing markets such as China, to provide a comprehensive, holistic view of the twenty-first century media (r)evolution. Dr. Macnamara argues that the key changes are located in practices rather than technologies and that public communication practices are emergent in highly significant ways.
Engaging and accessible, this book is essential reading for scholars and professionals in media and communication and an invaluable text for courses in media studies, journalism, advertising, public relations and organisational and political communication.
Library of Congress Cataloging-in-Publication Data
Macnamara, Jim. The 21st century media (r)evolution: emergent communication practices / Jim Macnamara. — 2nd edition. pages cm. Includes bibliographical references and index. 1. Mass media—Technological innovations. 2. Communication—Technological innovations. 3. Mass media and culture. I. Title. II. Title: Twenty-first century media (r)evolution. P90.M2644 302.23—dc23 2013020019 ISBN 978-1-4331-2352-8 (hardcover) ISBN 978-1-4331-2351-1 (paperback) ISBN 978-1-4539-1182-2 (e-book)
Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data is available on the Internet at http://dnb.d-nb.de/.
© 2014 Peter Lang Publishing, Inc., New York 29 Broadway, 18th floor, New York, NY 10006 www.peterlang.com
All rights reserved. Reprint or reproduction, even partially, in all forms such as microfilm, xerography, microfiche, microcard, and offset strictly prohibited.
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.